Business name: fab’rik
Contact information: 15600 Starfish St., Suite 125, Panama City Beach; 850-233-1110; www.fabrikstyle.com; email: kristen.cress@fabrikstyle.com
Number of employees: seven
Owner’s or manager’s name: Owner: Kristen Cress, Manager: Anna Owens
Business service provided: The mission of fab’rik is to “deliver high style with heart, no attitude or sticker shock,” and become the #1 high-end boutique without the high-end price in the country. fab’rik offers a wide variety of women’s clothing and accessories, with all items priced at $100 or less, except for the brand’s extensive designer denim collection. By carrying a limited quantity of each item, fab’rik celebrates its customers’ unique sense of style. Customers can receive personal attention and recommendations from the in-store stylists, or even shop fab’rik online.
Years in business: three months
How did you get into this business? I majored in fashion merchandising and took part in a fashion internship in New York before opening my own clothing store in Mississippi in 2006. After relocating to Atlanta for work, fab’rik became my go-to shopping destination. One day I saw a news feature about “Women of Atlanta” that focused on fab’rik’s founder and CEO, Dana Spinola, and after learning that fab’rik was a franchise, I made it my mission to open my favorite store in my dream location.
What do you like most about your business? I like that I get to work in a big closet every day. I was also attracted to the fab’rik way – its mission, formula and core values. The company’s corporate strategy is amazing, and the brand focuses heavily on providing above and beyond customer service.
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